Ten years ago, as May turned into June 2009, Air France Flight 447, bound for Paris from Rio de Janeiro, crashed into the Atlantic. All 228 passengers and crew on board were killed. In the immediate aftermath it was difficult to understand how it happened. The plane was an Airbus A330, one of the most … Continue reading Air France Flight 447: Ten Years On
Tag: behaviour
Rory Sutherland
The best thinkers are those that are able to cross disciplines, deploying theories from one area into others. One man who does this exceptionally well is Rory Sutherland. As Vice Chairman of Ogilvy in the UK he is an ad-man. But he is also a student of behavioural economics, evolutionary psychology and complexity economics, which … Continue reading Rory Sutherland
